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The Lincoln

Introducing The Lincoln in Madison, a unique residential haven born from the transformation of a historic movie theater into a modern apartment building. The branding pays homage to the building's cinematic history, with a logo that echoes the glamour of vintage movie theaters. The rich, historic red hue chosen as the highlighted color not only adds a touch of nostalgia but also evokes a sense of warmth and sophistication.

Scope of work

Brand Strategy
Complete Brand Identity
Print & Digital Material

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